A presentation by David Underwood College of Business, Law & Governance, James Cook University

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Tropical Landscape Joint Venture
Science with Sushi Seminar

Showing 2 of 2 dates for this event.
Dates available from 25 Jun 2019 until 25 Jun 2019

Event date: 25Jun 2019

Tuesday 25 Jun 2019

ATSIP Seminar Room 030, Building 145

  • 12:00 pm

James Cook University, Townsville QLD

Event date: 25Jun 2019

Tuesday 25 Jun 2019

Cairns Institute Ground Floor Meeting room Building D3 - Room 003

  • 12:00 pm

James Cook University, Cairns QLD

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Tropical Landscapes Joint Venture Seminar Series


‘Plain packaging’ is the removal of all branding and promotions from tobacco products, and is intended to decrease tobacco consumption. This study examines the effectiveness of Australia’s plain packaging law using nationally indicative data four years post implementation (2012 - 2016) of the policy. A Difference-in-Differences method of estimation is used with comparative data from New Zealand as a control country, to measure the policies effects on four tobacco related outcomes. The findings indicate that plain packaging did not significantly reduce smoking prevalence in Australia.

David UnderwoodHowever, the results do show a significant decline in household tobacco expenditure and the intensity of this spending in relation to all other goods and services because of the policy, while seeing an increase above current trends in the quantity of tobacco consumed.

This suggests that standardised packaging has reduced the level of brand loyalty causing a substitution effect from premium tobacco products to cheaper brands, and affording consumers a greater consumption.


David Underwood has a Bachelor of Business (Majoring in Financial Management) and a Bachelor of Economics (Honours).


Diane Jarvis — Diane.Jarvis1@jcu.edu.au or 4781 6023
Jane Addison — Jane.Addison@jcu.edu.au or 4781 4506

Science areas: Health

Event type: Public seminar