Highly profitable high premium export markets exist as an opportunity for Australian producers that can generate unique and alluring offerings and establish effective channels to these markets.

Presented by; Dr Vince O’Brien and Gregoire Patacq, Ancoeur

This is a free event hosted by the Department of Industry, Innovation and Science Entrepreneur's Programme in collaboration with CSIRO.


Event date: 07Feb 2018

Wednesday 7 Feb 2018

Department of Agriculture and Food

  • 12:30pm - 5:00pm

3 Baron Hay Court, South Perth WA 6151

More information

Highly profitable high premium export markets exist as an opportunity for Australian producers that can generate unique and alluring offerings and establish effective channels to these markets.

The key to success for most small and medium size producers is knowing how to differentiate their offering and captivate target markets.

This free workshop will provide:

  • Insights into how Chinese consumers react to Australian wine and the underlying reasons driving increase consumption of Australian wines and how winemakers can profit from this growing opportunity.
  • Course work on innovation and premiumization tools (participants will learn how to establish a unique value proposition and company narrative, effectively develop new products and services and apply luxury (premiumization) business strategy through selling to consumer’s emotional needs);
  • 1 on 1 meetings to discuss business innovation opportunities;
  • Mentoring support on the application of these tools; and
  • Guidance on how to secure support for innovation initiatives.

For more information on this workshop, please contact
Vince O’Brien on 0418 835 876 or Larry Jorgensen on 0448 884 161.