A presentation by Rachel Hay - PhD student and Sessional Lecturer for the College of Business, Law and Governance at James Cook University

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Tropical Landscape Joint Venture
Science with Sushi Seminar


Showing 2 of 2 dates for this event.
Dates available from 05 Sep 2017 until 05 Sep 2017

Event date: 05Sep 2017

Tuesday 5 Sep 2017

ATSIP Seminar Room 030, Building 145

  • 12 PM

James Cook University, Townsville QLD

Event date: 05Sep 2017

Tuesday 5 Sep 2017

Cairns Institute Ground Floor Meeting room Building D3 - Room 003

  • 12 PM

James Cook University, Cairns QLD

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Tropical Landscapes Joint Venture Seminar Series

Abstract:

Cattle producers in Australia have turned to social media to highlight deficits in internet access in rural, regional and remote Australia.

This presentation provides a case study of how a group of Australian cattle producer women used social marketing and advocacy to improve internet access and educational data allowances in rural, regional and remote Australia. A content analysis of Facebook posts and comments from the Better Internet for Rural, Regional and Remote Australia (BIRRR) shows evidence of a connection between advocacy and the principles of marketing. The results of which lead to a change in policy giving rural, regional and remote school children a dedicated education portal to complete their studies and which highlighted deficits in access to internet connectivity.

Biography:

Ms Rachel HayRachel Hay is a PhD student and Sessional Lecturer for the College of Business, Law and Governance at James Cook University. She is studying ‘The engagement of women and technology in agriculture’. She works as a research assistant on projects surrounding technology adoption and agriculture, social marketing, readability, business coaching, instant feedback assessment techniques, climate change, FIFO and the creative industries.

Enquiries:

Diane Jarvis — Diane.Jarvis1@jcu.edu.au or (07) 4781 6023
Jane Addison — Jane.Addison@jcu.edu.au or (07) 4781 4506



Science areas: Information technology and Farming and food production

Event type: